Traditional footwear companies often use cheap and synthetic material to produce its products.
Allbirds shows us that we don’t have to sacrifice style for sustainability by keeping its products eco-friendly. It is redesigning the common sneaker by using New Zealand’s superfine merino wool and castor bean oil, a natural substitute for plastic and rubber. These two materials are not only sustainable, but they also have a carbon footprint that is 60 percent smaller than a typical synthetic shoe.
Allbirds is a certified B Corporation, and its wool is ZQ certified for animal welfare and environmental care.
Another innovator to watch is Toast Ale, a company that makes beer with surplus bread from bakeries that would otherwise have ended up as waste. According to its Indiegogo campaign, “each beer bought will help realize [its] goal of diverting 100 tons of bread from landfill in 3 years.” Founded in London, selling English Ale with alt and citrus notes, it is now in the process of producing an American Pale Ale in New York City.
100% of the profits go to Feedback, a non-profit aiming to reduce food waste through research and innovation.
We will toast to that!